Laurence's approach to a successful business starts with a well designed logo. Understanding various cultures and human lifestyle patterns and traits are very important. Color, texture, theme, patterns, and typography can all be pulled from the logo to start to add to existing structures or build from scratch. The look and feel of the company has to be created to have the right appeal for their industry. Sometimes simple elegance is the solution and other times the design is more complex. Overall, I like to create graphics that have appeal, uniqueness, creativity, and always good readability.