Kitchen aid product
Perfect patties every time
The Art director & designer. This was an independent design project. Logo brand mark design and tagline. Designed and produced original art for all package graphics. Art directed the concept to have an american red white and blue theme.
The challenge here was to create an appealing classic American based concept and design of the package and logo to help sell this product via television sales videos and other media sources.
The design achieved a nice visible appeal. The product passed testing and was manufactured.
Nutritional dietary supplements
NATURE'S LIFE, a division of Nutraceutical,
Staff, Senior graphic designer Responsible to launch new branding pieces and continued brand extension design work. I collaborated with the president of Nature's Life brand, three product managers and a marketing manager. I worked on all aspects of vitamin bottle packaging design and production including magazine trade ads, and point of purchase displays.
The challenge was to keep the brand look consistent.
An example shown here was to design the display graphics holding six bottles. This POP display piece was in major food and vitamin supplement markets. The display package was attractive and boosted sales.
PHARMACEUTICAL, Mixed Products
BLUE MINT, now Anthem Worldwide
Albertson's market EQUALINE brand
Contracted at Blue Mint for package graphic design production. Brand extension for multiple products and pharmaceutical packages.
The challenge was to proportion and resize the logo to fit within the many shapes and sizes of packages and to do so consistently while maintaining brand standards. Produced files for press.
The results were clean and elegant packages that sold very well for one of Albertson’s new product lines.