PACKAGING


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PRODUCT PACKAGING
Kitchen aid product


BurgerMate

Perfect patties every time

Role

The Art director & designer. This was an independent design project. Logo brand mark design and tagline. Designed and produced original art for all package graphics. Art directed the concept to have an american red white and blue theme. 

Challenge

The challenge here was to create an appealing classic American based concept and design of the package and logo to help sell this product via television sales videos and other media sources.

Results

The design achieved a nice visible appeal. The product passed testing and was manufactured.


  Shiitake Beta-Glucans pacakage
 Olive Berry Antioxidant bottle label and POS display design

PACKAGING
Nutritional dietary supplements

NATURE'S LIFE, a division of Nutraceutical, 

Shiitake, Beta-Glucans

Role

Staff, Senior graphic designer Responsible to launch new branding pieces and continued brand extension design work. I collaborated with the president of Nature's Life brand, three product managers and a marketing manager. I worked on all aspects of vitamin bottle packaging design and production including magazine trade ads, and point of purchase displays. 

Challenge

The challenge was to keep the brand look consistent.

Results

An example shown here was to design the display graphics holding six bottles. This POP display piece was in major food and vitamin supplement markets. The display package was attractive and boosted sales.


 Product Extension- Mix

 Product Extension - Pills

 Product Extension - Herbals

PACKAGING
PHARMACEUTICAL, Mixed Products

Brand extension
BLUE MINT, now Anthem Worldwide


Albertson's market EQUALINE brand

Role

Contracted at Blue Mint for package graphic design production. Brand extension for multiple products and pharmaceutical packages.

Challenge

The challenge was to proportion and resize the logo to fit within the many shapes and sizes of packages and to do so consistently while maintaining brand standards. Produced files for press.

Results

The results were clean and elegant packages that sold very well for one of Albertson’s new product lines.