Identity design is so interesting and creative. A good logo can say a lot by using a little. A strong logo needs to be unique to bring the company to life. The challenge is to stylize the design down to the key essential graphic shapes and elements. Understanding and modifying typography is a key component in creating original logos.


 Gates Group LLC Logo

Gates Group LLC

Role

Create logo identity, as independent graphic designer, for a transformational leadership coaching business, executive training, and team facilitation company. 

Challenge

The challenge here was to create a clean logo that creates a lasting impression.

Results

The logo is easily understood and sends a clear message of upward growth. This coaching company has seen a lot of growth.


CARLSON 

Role

I was lead graphic designer on this large corporate branding project while on staff at Red Advertising.

Challenge

The challenge here was to totally transform Carlson to a modern construction and communications company. Carlson engineered the structure of the Empire State building, so the branding upgrade had to strongly reflect their image as a full-service network company.

Results

The result was an exciting new brand with a distinct message that attracted new clients. This branding overhaul included clothing items, hard hats, office signage, bill boards, mouse pads, marketing materials, and a brand standards guide. One highlight was seeing the graphics backdrop I designed for Carlson's booth at the NAV expo in San Francisco.


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CARLSON
ADDITIONAL BRANDING ITEMS

BRAND GUIDE BOOK, HARD HATS, SIGNAGE, CAPS & T-SHIRTS AND OTHER CLOTHING.



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  Previous   Slide Ranch Logo

Previous Slide Ranch Logo

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SLIDE RANCH

Role

Created original art for an identity face lift and print collateral to raise funds to upgrade this educational ranch overlooking Stinson & Muir beach area in Northern California.

Challenge

The immediate issue was to update their existing logo, (seen below), and design a capital campaign brochure to raise $8 million to upgrade their educational ranch. We decided to keep the concept of the logo and modernize the look from a ragged woodcut to a more modern brand mark.   

Results

The new identity and brochure were very successful in raising the money over the years needed to rebuild the entire ranch facility. It was fun to see kids and adults alike in the San Francisco Bay area wearing the new Slide Ranch T-shirts. The new brand also promoted more visitors to the ranch.


 Logo

Equilibria

Role

Created original art for brand logo and identity system.

Challenge

This was a new company with no existing logo. This company's service is conflict resolution and safety in the global oil industry rig market. The logo had to be highly visible for safety reasons. A secondary brand icon would also be needed.

Results

The new company grew quickly. The strong branding showed Equilibria’s presence on a large global playing field. Equilibria's clients have complimented them in regard to safety, that while on the oil rigs they were easily seen with their overalls bearing the highly visible distinctive logo largely on the back of their clothing. We named the secondary identity appropriately as "e-man". This sub-brand was to represent the many different personality traits of its employees by showing different color "character" traits.

 Secondary Identity - The "e-man". The colors were used in team building to describe personalities to help managers and employees better understand each other.
 Bag with Logo containing descriptor cards about the "e-man" and what the colors mean to educate the managers and employees.

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Red Advertising

Role

Created original identity logo for creative director Don Easdon and copywriter partner Jeff Billig. Don and Jeff were both award winning ad men. Don was one of the twenty people featured in the book "Top 20 men in advertising". It was a pleasure to work with Don and the team.

Challenge

Create a stand-out logo that was the very essence and flavor of RED as a highly creative agency.

Results

The creative director, Don Easdon, and all the staff loved the logo, which extended into an animated web page. The new identity helped achieve some high profile clients.


Various Logos


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Jammin'

Designed this logo for jam cannabis preserves label. The complete jar label design can be seen within the Print section of this site under Packaging.


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burgermate

Designed this logo for a new kitchen aid product that makes burger patties. The complete label design can be seen within the Print section of this site under Packaging.


India sapoR

Designed this logo for line of indian curry sauces.


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Bullfrog Calendars

Designed this logo as a secondary brand, as staff designer at Golden Turtle Press, held by U.S. Media Holdings, Inc.


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College of Marin

Designed this logo as independent contractor. All the students and faculty thought the logo was very clean and worked well on the I.D. badges.


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Amitos IT Outsourcing Solutions

Created logo for a San Francisco Bay Area IT consulting company as independent contractor.