Identity design is so interesting and creative. A good logo can say a lot by using a little. A strong logo needs to be unique to bring the company to life. The challenge is to stylize the design down to the key essential graphic shapes and elements. Understanding and modifying typography is a key component in creating original logos.
Gates Group LLC
Create logo identity, as independent graphic designer, for a transformational leadership coaching business, executive training, and team facilitation company.
The challenge here was to create a clean logo that creates a lasting impression.
The logo is easily understood and sends a clear message of upward growth. This coaching company has seen a lot of growth.
I was lead graphic designer on this large corporate branding project while on staff at Red Advertising.
The challenge here was to totally transform Carlson to a modern construction and communications company. Carlson engineered the structure of the Empire State building, so the branding upgrade had to strongly reflect their image as a full-service network company.
The result was an exciting new brand with a distinct message that attracted new clients. This branding overhaul included clothing items, hard hats, office signage, bill boards, mouse pads, marketing materials, and a brand standards guide. One highlight was seeing the graphics backdrop I designed for Carlson's booth at the NAV expo in San Francisco.
ADDITIONAL BRANDING ITEMS
BRAND GUIDE BOOK, HARD HATS, SIGNAGE, CAPS & T-SHIRTS AND OTHER CLOTHING.
Created original art for an identity face lift and print collateral to raise funds to upgrade this educational ranch overlooking Stinson & Muir beach area in Northern California.
The immediate issue was to update their existing logo, (seen below), and design a capital campaign brochure to raise $8 million to upgrade their educational ranch. We decided to keep the concept of the logo and modernize the look from a ragged woodcut to a more modern brand mark.
The new identity and brochure were very successful in raising the money over the years needed to rebuild the entire ranch facility. It was fun to see kids and adults alike in the San Francisco Bay area wearing the new Slide Ranch T-shirts. The new brand also promoted more visitors to the ranch.
Created original art for brand logo and identity system.
This was a new company with no existing logo. This company's service is conflict resolution and safety in the global oil industry rig market. The logo had to be highly visible for safety reasons. A secondary brand icon would also be needed.
The new company grew quickly. The strong branding showed Equilibria’s presence on a large global playing field. Equilibria's clients have complimented them in regard to safety, that while on the oil rigs they were easily seen with their overalls bearing the highly visible distinctive logo largely on the back of their clothing. We named the secondary identity appropriately as "e-man". This sub-brand was to represent the many different personality traits of its employees by showing different color "character" traits.
Created original identity logo for creative director Don Easdon and copywriter partner Jeff Billig. Don and Jeff were both award winning ad men. Don was one of the twenty people featured in the book "Top 20 men in advertising". It was a pleasure to work with Don and the team.
Create a stand-out logo that was the very essence and flavor of RED as a highly creative agency.
The creative director, Don Easdon, and all the staff loved the logo, which extended into an animated web page. The new identity helped achieve some high profile clients.
Designed this logo for line of indian curry sauces.
Designed this logo as a secondary brand, as staff designer at Golden Turtle Press, held by U.S. Media Holdings, Inc.
College of Marin
Designed this logo as independent contractor. All the students and faculty thought the logo was very clean and worked well on the I.D. badges.
Amitos IT Outsourcing Solutions
Created logo for a San Francisco Bay Area IT consulting company as independent contractor.