ABOUT

GRAPHIC DESIGN  ::  DIGITAL & PRINT graphic works
LAURENCE POLIKOFF, BFA, DESIGNER

Branding  Identity  Web  Print  Advertising


BIO

Laurence Polikoff, owner of PoliBrand, is a seasoned graphic designer and art director with agency staff and contract design experience. Laurence's focus is branding, with fifteen years of print and digital design experience. Laurence has expert level skills utilizing Adobe Creative Cloud including Photoshop, Illustrator, InDesign and others.

Industries include Advertising, B2B, B2C, Food & Beverage packaging, Wine, Product packaging, Pharmaceutical packaging, Hi-tech, Financial, Healthcare, Publishing, and Energy & Electric.  


Laurence has loved art ever since he was a child. Laurence attended a few different art schools and earned a BFA from Cal State University Fullerton in 1995. After graduating, he moved from Los Angeles to the culturally rich San Francisco Bay area. 

Laurence's first job out of college was working at a major Calendar publisher where he enjoyed working for three years. Laurence designed and produced custom designed calendars and yearly catalog for Golden Turtle Press. The company however sold moved their headquarters to New York.

Laurence decided to stay in the Bay area and landed a job as senior designer at a software publisher. The work here was interesting and I was responsible to direct the junior designer. After the software publisher sold to a bigger fish, Laurence decided to do some contract work which led him to start freelancing at Red Advertising (Red) in Mill Valley. The two partners at Red were big hitters in the industry and Laurence was ready to play. Laurence worked extremely hard at Red and was asked to work on staff full time which he accepted. Red was a great agency with high profile clients, but after a good run Red closed and the creative director, Don Easdon, went back to Boston. Laurence learned a great deal from Don Easdon and he is still in touch with Don.  

After Red Laurence contracted at some other top design and advertising agencies in the Bay area and also gained some independent clients. After a little while Laurence then worked at Focus Design in San Rafael. Focus design was a small creative shop with great work and some high profile clients. Laurence was the only designer on staff, as senior designer at Focus Design, and he worked directly with the creative director. Laurence is very proud of all the work he did while at Focus Design. The creative director of Focus design had a terrible skiing accident that unfortunately left him mostly paralyzed from the neck down, so I wished Brian well and ventured forward.

Soon after Focus Design ended, Laurence was hired as a staff senior designer with a major nutritional supplement company named Nature's Life. Laurence worked on multiple brand extension projects while they launched their new brand. This company was eventually sold to the parent company, Nutraceutical, Inc., in Utah.

After Nature's Life Laurence decided to do more independent work as creative director and owner of Polibrand. Laurence also took some time to become certified in massage therapy and he became more in tune with my his body and health which has to this day been very beneficial. Laurence's father had a stroke in 2015 and so Laurence took care of him and his needs for a while until his father settled in a retirement home. In this time Laurence became more immersed in web and digital design and he broadened his skills set to keep up with new technologies and needs and balance the print work.

Laurence's web site portfolio has changed a few times over the years as new web building technologies emerged. I launched my current site, Polibrand.com, in early 2017. Laurence feels that doing creative work nourishes his soul and helps businesses achieve their creative goals. Laurence looks forward to continued work in the graphic design industry. 


REFERENCE

"Laurence Polikoff worked at my agency Red Advertising almost from it's inception. He was first hired part time to help out with the heavy load from Schwab, our first and primary big account. The work load was horrific. I noticed he could handle both art direction and design. When I saw that he never complained about the brutal hours I realized he needed to be a permanent part of Red. I hired him as an art director. When I parted SF to go to Boston he was a senior art director/designer. Laurence did not make mistakes. He was very thorough in following through on a project from a double page ad in the Wall Street Journal that had a 24 hr turnaround time to a month long packaging project where every detail had to be addressed in English and French. Laurence is both dependable and talented as well as a genuinely nice person to work next to. Laurence gets my best reference and I will be available to anyone who needs a verbal reference anytime."
— Don Easdon, Creative Director, Red Advertising
617-510-9370


PROFESSIONAL EXPERIENCE
 

Polibrand

GRAPHIC DESIGN  ::  DIGITAL & PRINT graphic works
LAURENCE POLIKOFF, BFA, DESIGNER, 1995 - preesent

Branding  Identity  Web  Print  Advertising


FREELANCE WORK
 

Anthem Worldwide, SF

Brand extension. Production design press ready art and of consumer packaged goods. Projects included Leapfrog Early Childhood Development products, Cannon instant cameras, and pharmaceutical packaging.

Client :: Albertson's Market, Equaline brand


Gates Group LLC

Logo identity, web design and branding for leadership coaching firm.

Client :: Laura Gates


McCann Erickson, SF

Advertising design, creative support, and production for Microsoft account.

Client :: Microsoft and others

 


Young & Rubicam

Print collateral – brochure design and production. 

Client :: Hitachi Data Systems


Poplar Grove Productions

Clam shell package design and production to press and logo for kitchen aid product.

Client :: BurgerMate


Equilibria, UK

Branding, created new identity system and brochure for global oil rig industry safety training company.


College of Marin

Designed and produced print collateral and marketing pieces for college events.

Client: Theatre & Arts department, Music department, Marketing materials. 


Stanley Tools

Software box art direction and concept, design, and production to press.


Blue Shield of California

Brand extension for company marketing materials and  print collateral pieces.


STAFF WORK

Nutraceutical, Inc., Nature's Life, Larkspur, CA, Oct 2006 — Feb 2008
Senior Graphic Designer

Reported directly to the President of Nature’s Life providing graphic design support to four product managers. Design and implementation of Nature's Life product packaging and labels, brand extension and roll-out of new identity, magazine trade advertising, brochures, marketing materials, and point of purchase displays.

Focus Design, San Rafael, CA, May 2005 — Oct 2006
Senior Graphic Designer

Reported to creative director/owner designing consumer packaging, annual reports, book cover design and layout of entire book, brochures, branding identity including wine label custom illustration, vehicle and office signage, and brand extension.

Clients: Rosendin Electric, Wells Fargo, Subio Wines, Tetra Tech, Inc., J. Dietrich Stroeh, Syska Hennessey Group.


Red Advertising (Red), Mill Valley, CA, Oct 1999 — Aug 2001
Senior Graphic Designer

Performed art direction, design and production for creative ad agency. Designed and produced B2B collateral, branding programs, packaging, advertising.

Clients :: Charles Schwab, Carlson, Breakaway Solutions, Red; Slide Ranch, Internova, Inc.


Palladium Interactive, Inc., San Anselmo, CA, Oct 1998 — Feb 1999
Senior Graphic Designer

Designed and produced software packaging that included covers and box layouts, disks, manuals, and trade ads. 

Clients :: Ty Beanie Babies, Scott Ultimate Collector for Stamps. 


Golden Turtle Press, Richmond, CA, May 1995 — Aug 1998
Graphic Designer

Designed and produced custom calendars, desk box calendars, cover photo selection, yearly calendar company catalog, brochures, and logos. Clients: Lucasfilm Ltd, Blockbuster Video, collaborating with Hollywood movie studios.

Clients :: Gibson Guitars, The Rolling Stones, and many other various calendars from Astronomy and animals to America’s National parks.


EDUCATION

BFA in graphic design, 1995, California State University Fullerton, CA

Also :: Pasadena Art Center College of Design, Cal State University Long Beach


SKILLS  

Branding  Identity  Web  Print  Advertising  Marketing  Packaging  Publishing

Digital

Web design, Online branding and advertising, Social media online marketing.

Web front-end design.
Web building using
Squarespace technology.
WordPress web site updates and Increasing knowledge of WordPress web development.
Basic HTML understanding.
Very experienced in prepping files for web use in regard to styles, size, color, and formats.
Social media apps and marketing.
Online advertising including, banner ads, Facebook ads, and email campaigns. 
Online research.

Print

Branding, Brand extension, Brand marks, Logos & Identity systems, Advertising, Collateral, Packaging, Publishing, Stationary, Marketing materials, Promotional sales materials, Exhibit design, Posters, and Brochures.

Expert knowledge of Creative Cloud applications using Apple Macintosh.
Expert advanced
knowledge of Photoshop, Illustrator, and InDesign.
Expert skills in design, layout, illustration, and typography.
Thorough knowledge of printing techniques and pre-press production for press.
4 color and pantone spot color systems.
Creating mock-ups for sales presentations.
Experience attending press checks to ensure accurate quality and color.
Delivery of projects on time and within budget.


PERSONAL INTERESTS

Laurence loves hiking in nature with his wife and their dog Goldie, enjoys nice quality time with family and loved ones, travel, museums visits, drumming, cooking, gardening, reading, and photography. Laurence also enjoys classical music, rock concerts, dancing, watching movies and playing chess. 

  Laurence Polikoff,  Graphic Designer

Laurence Polikoff, Graphic Designer